About Us

At Blur Cycleworks, we’re passionate about bikes and dedicated to delivering exceptional, personalized service. We take pride in creating a welcoming space where cyclists of all levels can find top-quality bikes, expert service, and a community that shares their enthusiasm for riding.

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Our journey began in 2013 as Austin Multi-Sport, originally focused on youth triathlon training and bicycle repair. In 2016, Eric joined the team and transformed the shop into a full-service bicycle store, catering to all riding disciplines—triathlon, road, mountain, e-bikes, and family bicycles.

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By 2018, Eric became the sole owner and rebranded the store as Blur Cycleworks, expanding our selection with Felt bicycles to better serve the triathlon community. Today, we continue to sell and service all types of bikes with expertise, passion, and a commitment to making cycling fun for everyone.

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We’re proud to be part of the Central Texas cycling community and look forward to riding alongside you for years to come. Stop by and experience the Blur Cycleworks difference!

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